Sales Training Gamification - Online Debate
Gamify the way of training sales outside the conventional with a focus on quick and winning arguments.
*Select English Subtitles
Audience
Sales consultants and sales managers
Responsabilities
Development of the Game's Rationale and Dynamics
Creation of the Online Debate Platform
Implementation of the Training
Tools used:
Powerpoint | Genially | Articulate | Teams / IA Canva -AI AVATARS
Main Challenge
Aprimorar as habilidades de argumentação, persuasão e conhecimento técnico da equipe de vendas.
Accelerate Sales in Short Visits: Limited sales time requires concise and persuasive arguments.
Fight the main competitor: Fierce competition requires clear differentiation and solid arguments.
Take advantage of Team Experiences: The wealth of individual knowledge is not being taken advantage of.
Solution Proposition
Online game in the format of a debate between rivals (product vs competitor).
Format
SCORM or Interactive PPT .
Online group activity
Why the debate format?
Active Participation
Challenge
Collaborative knowledge building.
Activity:
Step 1 - Guidelines and division of teams.
Step 2 - Teams meeting to create their sales strategies (speech).
Step 3 - Start of the Online Debate (Zoom)
Step 4 - Plenary meeting to discuss findings.
Debate Sequence:
Five fictitious customers bring a topic (or objection)
Team A - response (1 minute)
Team B - reply (30 sec)
Team A - rejoinder (30 sec)
*The teams could ask questions to their rivals.
How to increase interactivity?
Artificial intelligence was used to simulate customer questions - via CANVA.ANVA.
Gallery
Design Process
For any training process, it is essential to align expectations and needs.
Step 1 - Get to know the real needs of the client, stakeholders and the business in depth:
Meeting with marketing - list product needs and key messages.
Meeting with managers - learn about real experiences and development gaps.
Meeting with salespeople - learn about engagement demands.
Step 2 - Design and Validation of the Gamification Proposal
Step 3 - Creation of the discussion platform.
Step 4 - Orientation meeting
Step 5 - Implementation of the Training
Results
Consultants learned to collaborate, share knowledge and build solutions together, essential skills for teamwork and dealing with the challenges of the competitive market.
Márcio Landi Filho
Instructional Designer | Educational Project Manager
+55 11 91376-4456
