Online Courses for University of Aviation
Create 2 complete free courses - from design to implementation - for a higher education school in the aviation field.
*Select English Subtitles
Audience
Professionals looking to expand their knowledge and improve their positioning in the aviation market.
Responsabilities
Assessing the Client/Business Needs
Designing the Free Course Proposal
Creating Content
Aligning with Specialist Teachers
Tools used:
Canva / Da Vinci / Zoom / Google Meet / OBS Studio
Main Challenge
Increase revenue by expanding higher education courses.
Train new leaders for the aviation sector to work in airlines or airports with:
A broad vision of the business;
Strategic decision-making skills;
Focus on Innovation
Increase revenue through the unprecedented sale of free courses.
Solution Proposition
Development of 2 free courses 100% online:
- Strategic Management of Airline Companies
- Strategic Management of Airports
20 hours of activities divided between:
Class with Professors
Interviews with Experts
Practical Activity
E-book
Quiz
The content was divided into 16 modules where each module would address an area of activity of professionals who lead the management of airlines or airports. For example:
Operational Management
Marketing and Sales
Customer Service
Fleet, Network and Schedule Planning
Standards and Maintenance
others.
Gallery
Design Process
Desde o briefing até a implementação.
Step 1 - briefing meeting to understand:
Business Demand - what is the client's objective?
Educational Demand - what is the objective of the course?
Identification of Persona - what is the student's profile and objectives?
Step 2 - Research with reference institutions in the sector.
Step 3 - Construction and Validation of the Educational Proposal and Program Content
Step 4 - Alignment with Professors, Marketing and Academic Management
Step 5 - Creation of Content based on the materials and classes received.
Step 6 - Submission for publication on LMS platform.
Results
In the first month the course reached its sales targets.
Márcio Landi Filho
Instructional Designer | Educational Project Manager
+55 11 91376-4456
