Full Onboarding Program - Pharmaceutical Company
Create a complete integration program to increase the sales force of aesthetic products by 125%.
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Audience
Sales managers and consultants - with or without previous experience in the area.
Responsabilities
Complete design of the learning journey.
(Design, Content Curation and Creation, Communication)
Tools used:
Da Vinci | Canva | Articulate | Office | Corporate LMS Platform
Main Challenge
Develop a comprehensive onboarding program for new employees
The program should create and adapt the content seeking:
Practical Brazilian activities and content
More accessible language
Rapid sales training
Solution Proposition
A short, medium and long-term integration program was proposed, aiming at the following characteristics:
Clear and Guided Process | Support | Practical Activities | Active Role of the Manager | Monitoring
Short, medium and long-term integration program according to priorities. (3, 6 and 12 months)
Content divided by priorities (Essential, Non-essential, Eliminated).
Topics divided into 5 major areas:
Products and Services
Business (Market)
Routine Tools
People (Soft Skills)
Compliance
To ensure success in 90 days:
Alignment of roles and responsibilities with managers - active participation of the manager.
Field Monitoring - focusing on observational learning in the real world.
Learning Guides - for all involved (new employees and their managers, mentors)
Practical Activities with real examples
Creation of a Complete Communication Plan - Before/During/After.
Student assessment was done through online theory, in-person and online role-play and learning guides.
Gallery
Design Process
For an integration program to be successful, the key words are:
Organization, Prior Alignment, Support and Clear Communication.
Mapping - diagnosis of needs, priority content and necessary skills.
Design - curation of content, activities and materials.
General Alignment - roles, responsibilities and schedules.
Creation - materials and communications.
LMS Management
Implementation - online and in-person activities.
Results
Sales:
50% of the employees who were awarded the Final Year Award for sales were collaborators in this new integration process.
Márcio Landi Filho
Instructional Designer | Educational Project Manager
+55 11 91376-4456
